Concept Development
Brainstorming ideasClient brief analysisStoryboarding and shot list creation Scriptwriting and refinement
Logistics and Budgeting:Location scouting and securing permits Casting talent and crew hiring Equipment selection and rental Budget breakdown and allocation Scheduling and call sheet creation
Creative Planning:Art direction and set design Costume design and sourcing Prop selection and management Lighting design Technical rehearsals
Setup and Shooting
Arriving at location on time Setting up sets and lighting Blocking scenes and rehearsing with actors Capturing footage according to the shot list Managing continuity and maintaining accuracy
On-Set Adjustments:Addressing unexpected issues Making creative decisions based on the scene Communicating effectively with crew members
Wrap-Up:Reviewing footage daily Packing down equipment and sets
Editing and Finalizing
Organizing footage and selecting takes Assembling the sequence according to the script Adding transitions and effects
Sound Design:Dialogue editing and ADR Adding sound effects and music Sound mixing and balancing
Color Grading:Adjusting color profiles to achieve desired aesthetic
Visual Effects (if needed):Compositing elements Motion graphics creation
Final Delivery:Exporting the commercial in the required format Client review and feedback Delivering final assets